What this policy covers
We also specifically address Tracking Technology used for Advertising, Data Sharing, and Data Transfers.
All references in this policy to “Scripps”, “our”, “us” or “we” refer to The E.W. Scripps Company or one of our brands.
What is personal data?
Generally, the terms personal data or personally identifiable information mean information relating to an identifiable person. In some cases, the terms may include information that identifies a household. An identifiable person is an individual who can be singled out by using information such as their name, address, or telephone number. For example, Ms. Cindy Delgado who lives at 123 Scripps Street with a telephone number of 513-513-5133 is an identifiable person. Cindy’s name, address, telephone number, and even her choice of pronoun are examples of her personal data.
What’s not covered in this policy?
- What Personal Data We Collect and How We Collect It
- Why We Collect Personal Data
- Legal Basis For Using Your Personal Data
- Data We Share And Who We Share It With
- Data Transfer
- Your Rights
- Storage, Risks, And Security
- Tracking technology and Interest Based Advertising
What Personal Data We Collect and How We Collect It [Back to Top]
The personal data we collect can be divided into three categories:
- Personal data you give us directly.
- Personal data we collect automatically through our websites, apps, or services.
- Personal data we obtain from other sources.
Personal data you give us directly may include your:
- Full name.
- Preferred pronoun.
- Job title.
- Email address.
- Telephone number.
- Contact or mailing address.
- Preferences, likes, bookmarks, ratings, and feedback.
- Resume or CV.
- Banking or payment details.
- Information generally applicable to employment.
- Health information.
You have the opportunity and choice to provide us this personal data at various times and for various reasons including:
- Using the online forms provided on our websites and apps to do things such as create an account, request help, provide feedback, take a survey, enter a contest, or apply for a job.
- Registering for or attending in-person or online events hosted by us.
- Contacting us by phone, post, or email.
- Interacting with us on platforms and technologies through which we communicate, such as messaging apps, helpdesk tools, work collaboration tools, and financial management tools, vendor portals, and human resource management tools.
- If you are a supplier or partner, you may give us personal data about you when you are offering or providing services to us.
Personal data we collect automatically may include:
- Information about your device(s).
- Information about the App you are using.
- Information about your Internet browser.
- Your IP address.
- Other online identifiers.
- Location information based on your IP address.
- Usage behavior and history.
- Your image where captured on CCTV at any of our premises.
- Time spent at our premises.
Personal data we obtain from other sources.
We may receive personal data about you from third parties such as advertising partners, marketing agencies, market research companies, our suppliers, contractors and consultants, group companies, public websites (such as LinkedIn, Facebook, and Twitter) and public agencies.
Sensitive categories of personal data.
In limited circumstances, personal data that you provide us may fall into sensitive categories such as information about your physical and mental health, sexual orientation, racial or ethnic origin, veteran status, political opinions, philosophical belief, trade union membership and biometric data. Unless required by law (such as COVID-19 testing or some employment related information), providing these categories of personal data will always be your choice.
We take extra precautions with personal data in sensitive categories in order to minimize its collection, limit access to it, protect it, and whether and with whom we share it.
Why We Collect Personal Data [Back to Top]
Like all companies, we use the personal data we collect in multiple ways. Examples include:
- To allow you to access our website and apps.
- To receive and respond to questions from you about our website, apps, or broadcasts.
- To improve, maintain, and provide technical support for our websites and apps.
- To aid the security of our websites, apps, and facilities.
- To allow you to participate in contests or surveys.
- To store information about your preferences and to allow us to customize our websites and apps according to your individual interests.
- To carry out the purchases you have requested.
- To enable advertising on our websites and apps.
- To allow us to enter into and comply with contractual arrangements.
- To process job applications.
- To conform with the requirements of the law or legal process.
- To protect or defend your rights, our rights, or the rights of other users.
- To protect the health and safety of our users, our employees, or the general public.
- To enable us to purchase, receive, and manage services from you or your employer.
- To pay salaries, administer benefits, and conduct performance reviews for our employees.
We may use your personal data to send you certain mandatory service communications such as welcome letters, billing reminders, information on technical service issues, security warnings, software updates, and other support announcements. If you choose to receive promotional materials from us, we may use your personal data to confirm that choice where necessary and to promote and market products, services, and special offers.
In certain instances, we may provide you with the option to set your preferences for receiving email communications from us; that is, to agree to some communications but not others. You may choose to stop receiving future commercial email communications from us by clicking the “unsubscribe” link included at the bottom of most emails we send, or by contacting us directly.
Legal Basis for Using Your Personal Data [Back to Top]
Some jurisdictions require that we have a legal basis for collecting and processing your personal data. Where that is required, we consider those legal bases to be:
- To perform our obligations under a contract with you.
- To comply with our legal obligations.
- For our legitimate interests and the legitimate interests of others which include:
- The running and growing of our business for our shareholders.
- Delivering our content to our viewers via broadcast, our websites, and apps.
- Identifying and selecting qualified suppliers and partners.
- Conducting market research and business development.
- In the cases where you choose to provide us your personal data via one of our websites or apps, we process your personal data, at least in part, on the basis of your consent. You may withdraw this consent at any time by contacting us.
Where we are relying on our (or another person’s) legitimate interests, we will always consider the categories or types of personal data in question in order to balance our use against the possibility of any action that might be counter to your rights. We will never purposefully violate the rights you have in your personal data and ask that you please contact us with any concerns.
Data We Share and Who We Share It With [Back to Top]
The categories of organizations with whom we share personal data are:
- Our partners and service providers that perform professional services, technical services or handle transactions on our behalf.
- Our advertisers, advertising- and marketing-related services providers and partners as well as companies that help us learn how you and others interact with our content.
- Government agencies when required.
- Other Scripps brands or with our internal corporate shared services e.g. finance, accounting, etc.
As we continue to grow our business, we may sell or purchase assets. If another entity acquires us or one of our brands, any related personal data may be transferred to and used by this acquiring entity. We will, however, take reasonable steps to ensure that your preferences are followed.
Data Transfer [Back to Top]
Scripps is located in the United States and the management of our brands is located largely at our headquarters in Cincinnati, Ohio.
By visiting and using our websites and apps the personal data you share with us or that we collect automatically will be collected, stored, processed, or transferred in and to the United States where our technical infrastructure is located and operated. Some of our Brands and service providers may have operations in other countries as well.
In addition to the Risks listed in the Storage, Risk and Security Section, the data protection and other laws of the United States and other countries where your personal data may be collected, stored, or processed might not be as comprehensive as those in your country.
By using our websites and apps or providing any of your data, you consent to your information being transferred to and stored or processed in our facilities and the facilities of the third parties described in this policy.
You may withdraw your consent at any time by contacting us.
Your Rights [Back to Top]
Your rights related to your personal data may vary by where you live or are located.
Your rights may include:
- The right to be informed of what personal data we collect, why we collect it, and whether we transfer or share your personal data.
- The right to access your personal data and correct or update any errors.
- The right to erasure.
- The right to notification.
- The right to restrict the use or sale of personal data.
- The right to object to some forms of processing.
- The right to lodge a complaint with the competent authority.
We encourage you to research and understand your rights relative to your personal data and recommend the following links as good sources of information. We will never discriminate against anyone for exercising their rights or inquiring about their personal data.
California Consumer Privacy Act
General Data Protection Regulation
United Kingdom Information Commissioner’s Office
Irish Data Protection Commission
Office of the Privacy Commissioner of Canada
The International Association of Privacy Professionals
Storage, Risks, and Security [Back to Top]
The risk to the personal data in our care is that, despite our security precautions, it may be lost, stolen or misused.
Although we take steps to protect the personal data which you provide to us, the transmission of information over the internet is never completely secure. We cannot guarantee the security of your personal data while in transit to us. Once we have received your personal data, our security team will use industry standard procedures and security features to secure it.
We keep your personal data for no longer than we need it to meet the ‘why’ of Why We Collect Personal Data or as long as we have another valid reason to keep it (the Legal Basis discussed above). If you have an account with us, you may delete it or request that it be deleted at any time.
Tracking technology and Interest Based Advertising [Back to Top]
Our websites and apps use tracking technology in order to allow us to offer you a more personalized experience and to enable interest-based advertising. We enable third parties such as advertising partners and website analysis firms to collect information on our websites and apps through tracking technology. The information collected through this tracking technology may be considered personal data.
Where we use tracking technology, you may block the technology or opt out of certain advertisements. To do so, you can activate the setting on your device that allows you to refuse the setting of all or some tracking technology; we have provided some helpful links below for various devices and operating systems. Additionally, we offer Technology Settings that allow you to control your experience on the web. Please be aware, if you use your device settings to block all tracking technology, you may not be able to access all or parts of our websites or apps or use all the available functionality.
The website www.aboutads.info provides another option to opt-out of advertisements. It is important to note, the opt-out tool applies only to the device and browser you are using to opt out. Therefore, if you use a different device, change web browsers or clear or change settings, you will need to perform the opt-out task again. Please be aware that opting out of a network advertising service does not mean that you will not receive online ads. It only means that the network from which you opted out should no longer deliver ads tailored to your preferences and interests.
Additional information and opt-out tools:
How Google uses data when you use our partners’ sites or apps
Opting out of tracking by Adobe Analytics cookies
Understanding online advertising
Information on Opting out on Mobile Devices
Learn how to limit interest-based ads provided by Apple on your Apple device
Digital Advertising Alliance of Canada
Network Advertising Initiative (NAI)
European Interactive Digital Advertising Alliance
Web browser and device settings:
Certain browsers may offer you the option of providing notice to websites that you do not wish for your online activities to be tracked for interest-based advertising purposes (“DNT Notice”). Unfortunately, given how preference-based advertising works, DNT Notices may not be effective in communicating your preferences and we do not take any action based on browser based DNT Notices. The best course of action, if you do not wish to participate in interest-based advertising activities, is to follow the directions given above.
Lastly, should you receive marketing or promotional emails from us that you no longer wish to receive, please click the “Unsubscribe” link in our emails, contact us directly, or for certain services, by logging into your account and adjusting your preferences.
Children [Back to Top]
Our websites, apps, services, and content are not generally directed towards children. With the exception of the Scripps National Spelling Bee and in the context of the employer-employee relationship, we do not knowingly collect any personal data from or about children. If you are the parent or guardian of a child and believe that we have somehow collected the personal data of your child without your consent, please contact us.
Additional Information for California Residents [Back to Top]
Residents of the State of California, under certain provisions of the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed certain personal data as defined under California law during the preceding year for third party direct marketing purposes. You are limited to one request per calendar year. In your request, please attest to the fact that you are a California resident and provide a current California address for our response.
Over the last twelve months, we may have collected any of the categories of personal data listed above and shared it for a business purpose with the categories of organizations discussed. We do not sell data in the traditional sense of the word but, as also discussed above, we share and enable the collection of information via Tracking Technology that may be considered personal data with and by our advertising partners. On our websites and apps that are available to a national audience or specifically to California consumers, you will find a link entitled Do Not Sell My Personal Information that, in addition to the methods described above, will allow you to opt out of this Tracking Technology. Please contact us with any questions.
Find out more about our obligations and your rights at the following link, California Consumer Privacy Act.
Contact [Back to Top]
If you would like to contact us with a specific request, we ask that you use our contact form located at the Privacy Center link provided on our web sites or apps.
Mail: The E.W. Scripps Company
312 Walnut Street, Suite 2800
Cincinnati, Ohio, 45202
Attention: Chief Privacy Officer
Changes to This Policy
Revision Date: March 15, 2021